Temelsiz \u00e7evresel pazarlama: S\u00fcrd\u00fcr\u00fclebilir orman y\u00f6netimi yerine ka\u011f\u0131ts\u0131za gitme \u00f6nerisi<\/p>\n
Bankalar, telekom sa\u011flay\u0131c\u0131lar\u0131, kamu hizmeti \u015firketleri ve hatta devlet kurumlar\u0131 \u00fczerindeki b\u00fcy\u00fck bask\u0131larla, maliyetleri azaltmak i\u00e7in m\u00fc\u015fterileri k\u00e2\u011f\u0131ttan dijital hizmetlere ge\u00e7irmeye giderek daha fazla odaklan\u0131l\u0131yor. \u00c7o\u011fu zaman, m\u00fc\u015fteri ileti\u015fimleri, bu maliyet tasarrufu \u00e7abalar\u0131n\u0131 maskelemeye \u00e7al\u0131\u015f\u0131yor, bu ge\u00e7i\u015fi \u201cYe\u015file Git – K\u00e2\u011f\u0131ts\u0131za Git\u201d<\/em> ve \u201cE-faturaland\u0131rmay\u0131 se\u00e7 ve bir a\u011fac\u0131 kurtarmaya yard\u0131m et\u201d<\/em> gibi Two Sides\u2019a g\u00f6re temelsiz \u00e7evresel pazarlama itirazlar\u0131yla hakl\u0131 \u00e7\u0131kar\u0131yor.<\/p>\n Two Sides Genel M\u00fcd\u00fcr\u00fc Jonathan Tame, \u201cBu ye\u015fil g\u00f6z boyama iddialar\u0131 yaln\u0131zca yerle\u015fik \u00e7evresel pazarlama kurallar\u0131n\u0131 ihlal etmekle kalm\u0131yor, ayn\u0131 zamanda sa\u011flam ve s\u00fcrekli geli\u015fen bir \u00e7evresel sicile sahip bir sekt\u00f6re b\u00fcy\u00fck \u00f6l\u00e7\u00fcde zarar veriyor\u201d diyor ve ekliyor: \u201cA\u011fa\u00e7lar\u0131 kurtarmaktan \u00e7ok \u00f6tede, k\u00e2\u011f\u0131t gibi orman \u00fcr\u00fcnleri i\u00e7in sa\u011fl\u0131kl\u0131 bir pazar, s\u00fcrd\u00fcr\u00fclebilir orman y\u00f6netimi yoluyla ormanlar\u0131n uzun vadeli b\u00fcy\u00fcmesini te\u015fvik ediyor. Dahil etti\u011fimiz kurulu\u015flar\u0131n \u00e7o\u011fu, Avrupa ormanlar\u0131n\u0131n asl\u0131nda her g\u00fcn 1.500 futbol sahas\u0131 kadar b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenince her zaman \u015fa\u015f\u0131r\u0131yor.\u201d<\/p>\n Two Sides, 2020\u2019de k\u00fcresel olarak k\u00e2\u011f\u0131t hakk\u0131nda yan\u0131lt\u0131c\u0131 beyanlarda bulunan 320 kurulu\u015fla ili\u015fki kurdu. \u015eimdiye kadar 134\u2019\u00fc ileti\u015fimlerinden bu t\u00fcr ifadeleri \u00e7\u0131kard\u0131 ve Two Sides geri kalan \u00f6rg\u00fctlerle me\u015fgul olmaya devam ediyor. Organizasyonlar Avrupa, Kuzey ve G\u00fcney Amerika, G\u00fcney Afrika, Avustralya ve Yeni Zelanda\u2019da bulunuyordu. Bu, kampanyan\u0131n 2010\u2019da ba\u015flamas\u0131ndan bu yana yan\u0131lt\u0131c\u0131 ye\u015fil y\u0131kama a\u00e7\u0131klamalar\u0131n\u0131 kald\u0131ran toplam 710 \u015firkete ula\u015f\u0131yor.<\/p>\n 2020\u2019de Avrupa\u2019da, EDF energy, Eon, Marks and Spencer, Sparkasse, Volksbank-Raiffeisenbank, BHV\/Le Marais ve SNCF dahil olmak \u00fczere 106 \u015firket k\u00e2\u011f\u0131tla ilgili do\u011frulanmam\u0131\u015f iddialar\u0131 kald\u0131rd\u0131.<\/p>\n Tame, \u201cYe\u015fil g\u00f6z boyama sekt\u00f6r\u00fcm\u00fcz i\u00e7in ciddi bir sorun ve mevcut ekonomik bask\u0131lar\u0131n neden oldu\u011fu endi\u015fe verici bir art\u0131\u015f g\u00f6rd\u00fck\u201d diyor. Bu ye\u015fil g\u00f6z boyama organizasyonlar\u0131ndan baz\u0131lar\u0131n\u0131n \u00e7ok geni\u015f eri\u015fimi nedeniyle, kan\u0131tlanmam\u0131\u015f iddialar\u0131 t\u00fcketicinin k\u00e2\u011f\u0131t alg\u0131lar\u0131 \u00fczerinde zararl\u0131 bir etkiye sahip ve AB ve Birle\u015fik Krall\u0131k\u2019ta 115.700\u2019den fazla i\u015fletmede 1.096.000 ki\u015fiyi istihdam eden bir sekt\u00f6r\u00fc tehdit ediyor. Bu nedenle, Ye\u015fil G\u00f6z Boyama ile M\u00fccadele Kampanyas\u0131, Two Sides i\u00e7in bir \u00f6ncelik olmaya devam ediyor Two Sides ve \u015firketleri, t\u00fcm ileti\u015fimlerinde k\u00e2\u011f\u0131ts\u0131z kalmaya y\u00f6nelik do\u011frulanmam\u0131\u015f ve yan\u0131lt\u0131c\u0131 \u00e7evresel iddialar\u0131n kullan\u0131m\u0131n\u0131 reddetmeye \u00e7a\u011f\u0131rmaya devam edecek.<\/p>\n Tame, ekliyor: \u201cYe\u015fil g\u00f6z boyama iddialar\u0131n\u0131 de\u011fi\u015ftiren veya mesajlar\u0131ndan kald\u0131ran y\u00fczlerce kurulu\u015fun i\u015f birli\u011fi i\u00e7in minnettar\u0131z ve ayr\u0131ca Two Sides ye\u015fil g\u00f6z boyama \u00f6rneklerini g\u00f6nderen bir\u00e7ok end\u00fcstri payda\u015f\u0131na ve halktan \u00fcyelerine de m\u00fcte\u015fekkiriz.\u201d<\/p>\n Two Sides, k\u00e2\u011f\u0131t kullan\u0131m\u0131yla ilgili \u00e7evresel iddialar\u0131 kullanarak t\u00fcketicileri yan\u0131ltt\u0131\u011f\u0131 tespit edilen b\u00fcy\u00fck kurulu\u015flara aktif olarak meydan okumaya devam ediyor. Organizasyon, herhangi bir ye\u015fil g\u00f6z boyama \u00f6rne\u011finin greenwash@twosides.info adresine g\u00f6nderilmesini talep ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":" 2010\u2019dan bu yana, \u00e7evre konusunda g\u00f6z boyamaya kar\u015f\u0131 Two Sides kampanyas\u0131, d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketleri de dahil olmak \u00fczere 700\u2019den fazla kurulu\u015fun yan\u0131lt\u0131c\u0131 \u00e7evresel iddialar\u0131n\u0131n de\u011fi\u015ftirilmesinde veya ortadan kald\u0131r\u0131lmas\u0131nda etkili oldu. Temelsiz \u00e7evresel pazarlama: S\u00fcrd\u00fcr\u00fclebilir orman y\u00f6netimi yerine ka\u011f\u0131ts\u0131za gitme \u00f6nerisi Bankalar, telekom sa\u011flay\u0131c\u0131lar\u0131, kamu hizmeti \u015firketleri ve hatta devlet kurumlar\u0131 \u00fczerindeki b\u00fcy\u00fck bask\u0131larla, maliyetleri […]<\/p>\n","protected":false},"author":2,"featured_media":275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[109],"tags":[65,66,63],"_links":{"self":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/274"}],"collection":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":1,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/274\/revisions\/276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media\/275"}],"wp:attachment":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Kan\u0131tlanmam\u0131\u015f iddialar t\u00fcketici alg\u0131s\u0131 \u00fczerinde zararl\u0131 etkiye sahip<\/h4>\n