{"id":3223,"date":"2019-05-08T15:16:45","date_gmt":"2019-05-08T12:16:45","guid":{"rendered":"http:\/\/www.ambalajveetiket.com\/?p=3223"},"modified":"2021-03-25T23:08:34","modified_gmt":"2021-03-25T20:08:34","slug":"rota-ofset-karton-ambalaj-ile-buyuyor","status":"publish","type":"post","link":"https:\/\/www.ambalajveetiket.com\/index.php\/2019\/05\/08\/rota-ofset-karton-ambalaj-ile-buyuyor\/","title":{"rendered":"Rota Ofset karton ambalaj ile b\u00fcy\u00fcyor"},"content":{"rendered":"

Rota Ofset ayr\u0131 bir birim olarak yat\u0131r\u0131m yapt\u0131\u011f\u0131 ambalaj tesisini b\u00fcy\u00fctmeyi hedefliyor.<\/strong><\/em><\/p>\n

Rota Bar\u0131\u015f\u00e7\u0131 Matbaac\u0131l\u0131k ve Tan\u0131t\u0131m Hiz. A.\u015e.; Rotaofset, ofset ve ambalaj birimleriyle 2 farkl\u0131 alanda hizmet veriyor. Sorular\u0131m\u0131z\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Haluk Vuru\u015fkaner ve Ofset \u00dcretim Sorumlusu H\u00fcseyin Antep yan\u0131tlad\u0131.<\/p>\n

\"\"Rota Ofset\u2019i ba\u015f\u0131ndan itibaren anlat\u0131r m\u0131s\u0131n\u0131z? Siz ne zaman kat\u0131ld\u0131n\u0131z?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Rota Ofset, \u0130stanbul d\u0131\u015f\u0131nda T\u00fcrkiye\u2019nin ilk kurulan ve en b\u00fcy\u00fck reklam ajanslar\u0131ndan biri olan Bar\u0131\u015f\u00e7\u0131 Ajans\u2019\u0131n kendi bask\u0131 ihtiya\u00e7lar\u0131n\u0131 gidermek amac\u0131yla kurdu\u011fu bir \u015firket ve yakla\u015f\u0131k 30 senedir faaliyet halinde. Kuruldu\u011fu g\u00fcnden bu yana Bursa\u2019n\u0131n en b\u00fcy\u00fck firmalar\u0131yla birlikte \u00e7al\u0131\u015fm\u0131\u015f, onlarla birlikte b\u00fcy\u00fcm\u00fc\u015f ve son 20 y\u0131lda yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla Bursa\u2019n\u0131n ve b\u00f6lgenin en b\u00fcy\u00fck matbaalar\u0131ndan biri haline gelmi\u015f.<\/p>\n

Benim Rota Ofset\u2019teki yolculu\u011fum ise 3 y\u0131l \u00f6nce ba\u015flad\u0131. Rota Ofset\u2019in JIS sistemiyle \u00e7al\u0131\u015ft\u0131\u011f\u0131 m\u00fc\u015fterilere verdi\u011fi hizmeti geli\u015ftirmek \u00fczere girdi\u011fim \u015firkette, bu sene ba\u015f\u0131nda ger\u00e7ekle\u015fen y\u00f6netim de\u011fi\u015fikli\u011fi sonras\u0131 Genel M\u00fcd\u00fcr yard\u0131mc\u0131l\u0131\u011f\u0131na y\u00fckseldim.<\/p>\n

JIS sistemini a\u00e7ar m\u0131s\u0131n\u0131z?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> \u0130htiya\u00e7 kadar talebi, m\u00fckemmel kalite ile art\u0131ks\u0131z olarak bir an \u00f6nce \u00fcretmek ve istendi\u011fi zamanda do\u011fru yere nakletmek \u015feklinde \u00f6zetleyebiliriz. \u00c7al\u0131\u015ft\u0131\u011f\u0131m\u0131z firmalarla uzun y\u0131llar s\u00fcren \u00e7al\u0131\u015fmalar sonucunda geli\u015ftirdi\u011fimiz sistem, kar\u015f\u0131l\u0131kl\u0131 olarak stok maliyetlerini minimuma indirmemizi sa\u011fl\u0131yor.<\/p>\n

\u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z firma i\u00e7in \u00fcretti\u011finiz \u00e7\u00f6z\u00fcm onlar i\u00e7in ne kadar \u00f6nemli ve vazge\u00e7ilmezse, \u00e7al\u0131\u015fman\u0131z\u0131n \u00f6mr\u00fc de o kadar uzun, de\u011feri de o kadar fazla oluyor. Biz de bu sayede matbaac\u0131l\u0131\u011f\u0131n g\u00fcn\u00fcm\u00fcz rekabet\u00e7i ortam\u0131ndan s\u0131yr\u0131lma \u015fans\u0131 bulduk.<\/p>\n

\"\"Ambalaja yat\u0131r\u0131m yapma karar\u0131n\u0131 nas\u0131l ald\u0131n\u0131z peki?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Ofset taraf\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z markalar\u0131n \u00e7\u00f6z\u00fcm orta\u011f\u0131 olma konusundaki deneyimimizi kullanabilece\u011fimizi d\u00fc\u015f\u00fcn\u00fcnerek ambalaja ad\u0131m att\u0131k. Karton ve mikro oluklu ambalaj \u00fcretecek alt yap\u0131y\u0131 kurup ofset k\u0131sm\u0131na entegre ettik. 1.5 sene i\u00e7erisinde kendimizi olduk\u00e7a geli\u015ftirdik ve ge\u00e7ti\u011fimiz hafta Ovaak\u00e7a\u2019daki 1.000 m\u00b2\u2019lik yeni tesisimize ta\u015f\u0131nd\u0131k. Dakikli\u011fimizi, m\u00fc\u015fteri ve ambalaj tesisi \u00fcretim hatlar\u0131 aras\u0131ndaki veri ak\u0131\u015f\u0131n\u0131 otomatize eden sistemlerimizi kullanarak h\u0131zl\u0131 bir b\u00fcy\u00fcme sa\u011flayabilece\u011fimizi \u00f6n g\u00f6r\u00fcyoruz.<\/p>\n

Rota\u2019n\u0131n kilometre ta\u015flar\u0131n\u0131 g\u00f6zden ge\u00e7irirseniz sizin i\u00e7in ambalaja ge\u00e7i\u015f bir kilometre ta\u015f\u0131yd\u0131, ondan \u00f6ncekiler nelerdi?<\/strong><\/p>\n

H. Antep:<\/strong> 2002 y\u0131l\u0131nda \u00f6nemli bir yat\u0131r\u0131m yapm\u0131\u015ft\u0131k. Uzun s\u00fcre yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar sonucunda Heidelberg\u2019de karar k\u0131lm\u0131\u015f ve t\u00fcm ikinci el makinalar\u0131m\u0131z\u0131 elden \u00e7\u0131kart\u0131p 4 renk 50\u00d770, 2 renk 50\u00d770 ve 35\u00d750, k\u0131r\u0131m katlama, kesim ve VTP makinelerini alm\u0131\u015ft\u0131k. B\u00fcy\u00fck bir matbaa olma yolundaki en \u00f6nemli yat\u0131r\u0131m\u0131m\u0131z bu oldu san\u0131r\u0131m. T\u00fcrkiye\u2019de de o d\u00f6nem Heidelberg CTP yat\u0131r\u0131m\u0131 yapan 4. matbaayd\u0131k. Sonras\u0131nda bir di\u011fer \u00f6nemli yat\u0131r\u0131m\u0131m\u0131z 2009 y\u0131l\u0131nda dijital tarafta oldu. Kendi m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131l\u0131mak \u00fczere m\u00fc\u015fterilerimizin kitap, roll-up, toplant\u0131 d\u00f6k\u00fcman\u0131, bro\u015f\u00fcr gibi h\u0131zl\u0131 \u00fcretime d\u00f6n\u00fck ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lar hale geldik.<\/p>\n

Ki\u015fiselle\u015ftirmeyi kullan\u0131yor musunuz?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Bursa\u2019da \u00f6nemli birka\u00e7 uluslararas\u0131 markan\u0131n mektup, zarf gibi i\u015flerini ki\u015fiselle\u015ftirerek bas\u0131yoruz.<\/p>\n

\u015eu anda makine park\u0131nda neler var?<\/strong><\/p>\n

H\u00fcseyin Antep:<\/strong> Bask\u0131 b\u00f6l\u00fcm\u00fcnde 5+1 70\u00d7100 Komori, 4 renk 50\u00d770, 2 renk 50\u00d770 ve iki renk 35\u00d750 Heidelberg, bask\u0131 sonras\u0131nda yine Heidelberg iki adet k\u0131r\u0131m katlama, s\u0131cak yald\u0131z, kazanl\u0131 kesim ve ma\u015fal\u0131, Muller Martini tel diki\u015f ve Amerikan cilt, Polar ve Wohlenberg b\u0131\u00e7aklar, UV lak ve UV serigraf bask\u0131 makineleri, Omega kutu yap\u0131\u015ft\u0131rma, kesim, s\u0131vama ve selofan makineleri mevcut. Bask\u0131 \u00f6ncesinde ise kasetli Kodak CTP kullan\u0131yoruz.<\/p>\n

Bundan sonras\u0131 i\u00e7in hedef ne? Ambalaj m\u0131 daha \u00e7ok a\u011f\u0131rl\u0131kta olacak?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Matbaada ihracata y\u00f6nelecek \u015fekilde \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 ba\u015flatt\u0131k. \u00d6zellikle Avrupa pazar\u0131ndaki s\u00fcreli yay\u0131nlar ilgimizi \u00e7ekiyor. Ambalaj taraf\u0131ndaysa yeni tesisimiz ve makina yat\u0131r\u0131m\u0131m\u0131zla birlikte maksimum verimlili\u011fe \u00e7\u0131kt\u0131ktan sonra potansiyelimizi daha net g\u00f6rece\u011fiz.<\/p>\n

Toplam ekip ka\u00e7 ki\u015fiden olu\u015fuyor?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Toplamda 45 ki\u015fiyiz.<\/p>\n

Tesislerinizin toplam b\u00fcy\u00fckl\u00fc\u011f\u00fc ne kadar?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Ambalaj 1.000 metre kare, matbaa da 2.000 metre kare civar\u0131nda.<\/p>\n

Bir pazarlama ekibi var m\u0131?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Pazarlama ekibimiz be\u015f m\u00fc\u015fteri dan\u0131\u015fman\u0131ndan olu\u015fuyor. (M\u00fc\u015fteri temsilcisi yerine bu titri daha uygun buluyoruz). Arkada\u015flar\u0131m\u0131z\u0131n hepsi de konular\u0131nda tecr\u00fcbeliler ve \u00e7\u00f6z\u00fcm odakl\u0131 \u00e7al\u0131\u015f\u0131yorlar.<\/p>\n

Kriz sizi nas\u0131l etkiledi, hem Bursa\u2019daki b\u00fct\u00fcn sekt\u00f6rlere etkisi ve bunun size yans\u0131mas\u0131 nas\u0131l oldu? O g\u00fcnden bug\u00fcne s\u00fcre\u00e7 nas\u0131l geli\u015fiyor, ne kadar \u0131\u015f\u0131k g\u00f6r\u00fcyorsunuz?<\/strong><\/p>\n

H.<\/strong> Vuru\u015fkaner:<\/strong> Biz uzun s\u00fcredir e\u011fitime ve bilgiye \u00f6nem veren bir firmay\u0131z. Farkl\u0131 konularda alanlar\u0131nda uzman ki\u015filerden dan\u0131\u015fmanl\u0131klar al\u0131yoruz. Etraf\u0131m\u0131zda olup bitenleri yak\u0131ndan takip etti\u011fimiz i\u00e7in de h\u0131zl\u0131 hareket edip baz\u0131 do\u011fru kararlar\u0131 alabildik. Kriz bizi verimlili\u011fe y\u00f6neltti.<\/p>\n

Bunu s\u00f6yleyince pe\u015finden yat\u0131r\u0131m da gelecektir, var m\u0131 projeler?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Bundan sonraki en b\u00fcy\u00fck yat\u0131r\u0131m\u0131m\u0131z iki tesisi tek bir \u00e7at\u0131 alt\u0131nda birle\u015ftirmek olur diye d\u00fc\u015f\u00fcn\u00fcyorum. Onun haricinde bask\u0131 sonras\u0131 i\u00e7in ufak yat\u0131r\u0131mlar\u0131m\u0131z olacakt\u0131r.<\/p>\n

Fuarlar\u0131 takip ediyor musunuz?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Uzun s\u00fcredir DRUPA\u2019y\u0131 ka\u00e7\u0131rm\u0131yoruz. Hatta Komori bask\u0131 makinam\u0131z\u0131 2016 DRUPA\u2019da ald\u0131k. Bu sene ambalaj fuarlar\u0131na a\u011f\u0131rl\u0131k vermeyi planl\u0131yoruz. Di\u011fer taraftan \u00f6n\u00fcm\u00fczdeki sene kat\u0131l\u0131mc\u0131 olarak yer alabilece\u011fimiz birka\u00e7 fuarla ilgili \u015fimdiden \u00e7al\u0131\u015fmalar\u0131m\u0131za ba\u015flad\u0131k.<\/p>\n

Bursa\u2019da i\u015fler genel olarak nas\u0131l gidiyor?<\/strong><\/p>\n

H. Vuru\u015fkaner:<\/strong> Bursa otomotivin T\u00fcrkiye\u2019deki kalbi. Bu senenin ilk 3 ay\u0131nda ge\u00e7ti\u011fimiz senenin ayn\u0131 d\u00f6nemine g\u00f6re %40\u2019un \u00fczerinde k\u00fc\u00e7\u00fclme olan bir sekt\u00f6rden bahsediyoruz. Bunun piyasaya olan olumsuz yans\u0131mas\u0131n\u0131 g\u00f6rmek hi\u00e7 de zor de\u011fil. Di\u011fer taraftan ihracat yapan firmalar iyi durumdalar ve Bursa i\u00e7in \u00e7\u0131k\u0131\u015f yolunun bu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Daha g\u00fc\u00e7l\u00fc markalar, daha kaliteli \u00fcr\u00fcnler ve daha uluslararas\u0131 bir vizyon gerekiyor. Biz de tam bu nedenle matbam\u0131z\u0131n kurumsal kimli\u011fini ve web sitesini yeniliyoruz. Sitemiz art\u0131k ingilizce T\u00fcrk\u00e7e olacak. Her ne kadar Polonya gibi geli\u015fmekte olan Avrupa Birli\u011fi\u2019ne \u00fcye \u00fclkeler lojistik anlam\u0131nda bize g\u00f6re daha \u015fansl\u0131 olsalar da, kendimizi onlarla yar\u0131\u015facak seviyeye getirmek zorunday\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rota Ofset ayr\u0131 bir birim olarak yat\u0131r\u0131m yapt\u0131\u011f\u0131 ambalaj tesisini b\u00fcy\u00fctmeyi hedefliyor. Rota Bar\u0131\u015f\u00e7\u0131 Matbaac\u0131l\u0131k ve Tan\u0131t\u0131m Hiz. A.\u015e.; Rotaofset, ofset ve ambalaj birimleriyle 2 farkl\u0131 alanda hizmet veriyor. Sorular\u0131m\u0131z\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Haluk Vuru\u015fkaner ve Ofset \u00dcretim Sorumlusu H\u00fcseyin Antep yan\u0131tlad\u0131. Rota Ofset\u2019i ba\u015f\u0131ndan itibaren anlat\u0131r m\u0131s\u0131n\u0131z? Siz ne zaman kat\u0131ld\u0131n\u0131z? H. Vuru\u015fkaner: Rota Ofset, […]<\/p>\n","protected":false},"author":2,"featured_media":3735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/3223"}],"collection":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/comments?post=3223"}],"version-history":[{"count":1,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/3223\/revisions"}],"predecessor-version":[{"id":3736,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/3223\/revisions\/3736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media\/3735"}],"wp:attachment":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media?parent=3223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/categories?post=3223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/tags?post=3223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}