(\u0130stanbul) 2020\u2019nin ilk aylar\u0131ndan bu yana t\u00fcm d\u00fcnyan\u0131n m\u00fccadele etti\u011fi koronavir\u00fcs salg\u0131n\u0131, kimi sekt\u00f6rlerde kritik durgunluklara neden olurken kimileri i\u00e7in yeni f\u0131rsatlar do\u011furdu. Bunlar\u0131n ba\u015f\u0131nda ise ambalaj sekt\u00f6r\u00fc geldi. Bula\u015f riski nedeniyle temas\u0131n al\u0131\u015fveri\u015fte de en aza indirildi\u011fi bu s\u00fcre\u00e7te e-ticarette ya\u015fanan ivmelenme ambalaj t\u00fcketimini art\u0131rd\u0131. Ambalaj Sanayicileri Derne\u011fi verilerine g\u00f6re, ambalaj sekt\u00f6r\u00fcn\u00fcn toplam ihracat\u0131 da 2020 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 11 art\u0131\u015f g\u00f6stererek 2 milyar 414 milyon 219 bin dolara ula\u015ft\u0131. Sekt\u00f6r, yaln\u0131zca koronavir\u00fcs\u00fc de\u011fil, son d\u00f6nemde ya\u015fanan kur art\u0131\u015flar\u0131n\u0131 da f\u0131rsata \u00e7evirdi.<\/p>\n
Konuya ili\u015fkin de\u011ferlendirmelerde bulunan ProjePack CEO\u2019su Altu\u011f Ak\u00e7a \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/strong><\/p>\n \u201cT\u00fcrkiye maliyet avantaj\u0131 sayesinde bu d\u00f6nemde \u00f6zelikle Avrupa\u2019daki oluklu mukavva t\u00fcketicileri i\u00e7in \u00f6nemli bir kaynak haline geldi. Kurdaki art\u0131\u015f ve soka\u011fa \u00e7\u0131kma yasaklar\u0131, Avrupa\u2019ya yap\u0131lan \u00f6zellikle pizza kutusu ticaretini fazlas\u0131yla art\u0131rd\u0131. Ambalaj \u00fcretimindeki kalitesi, teknolojisi ve \u00fcretim kapasitesiyle \u00c7in\u2019deki \u00fcreticilerin pay\u0131ndan fazlas\u0131yla almaya ba\u015flad\u0131. Maliyet avantaj\u0131 devam ettik\u00e7e T\u00fcrkiye\u2019deki \u00fcreticiler Avrupa\u2019n\u0131n t\u00fcketim pastas\u0131ndan daha fazla pay alacak. \u00c7in gibi \u00fcreticilerden bir ad\u0131m \u00f6nde olacak. Ancak maliyet avantaj\u0131n\u0131n ge\u00e7ici olabilece\u011fini unutmamak gerekir. \u00c7\u00fcnk\u00fc hurda toplama ve k\u00e2\u011f\u0131t \u00fcretiminde at\u0131k zincirin k\u0131r\u0131lmas\u0131 ile ham madde s\u0131k\u0131nt\u0131s\u0131 \u00e7eken sekt\u00f6r, yakalad\u0131\u011f\u0131 ivmelenmeyi tam manas\u0131yla kullanamama riski ile kar\u015f\u0131 kar\u015f\u0131ya kalabilir. \u00d6nemli olan, \u00fcretim kalitemizi ve teknolojimizi esas tercih edilme sebebimiz haline getirebilmek.\u201d<\/p>\n T\u00fcrkiye\u2019nin ambalaj sekt\u00f6r\u00fc i\u00e7indeki ka\u011f\u0131t ve karton ambalaj ihracat\u0131n\u0131n pay\u0131na dikkat \u00e7eken Altu\u011f Ak\u00e7a, sekt\u00f6r\u00fcn potansiyelini \u015f\u00f6yle yorumluyor:<\/p>\n \u201cT\u00fcrkiye \u0130hracat Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc verilerine bak\u0131ld\u0131\u011f\u0131nda k\u00e2\u011f\u0131t, karton ve oluklu mukavva \u00fcr\u00fcnleri, ambalaj sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli kollar\u0131 aras\u0131nda yer al\u0131yor ve \u00fcretimin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn bu alana ait oldu\u011fu g\u00f6r\u00fcl\u00fcyor. K\u00e2\u011f\u0131t ve karton ambalaj \u00fcr\u00fcnleri, %24,4\u2019l\u00fck ihracat pay\u0131yla da \u00f6ne \u00e7\u0131k\u0131yor. Ge\u00e7ti\u011fimiz y\u0131l 1,2 milyar dolara yakla\u015fan k\u00e2\u011f\u0131t ve karton ambalaj ihracat\u0131n\u0131n, e-ticaretin de etkisiyle 2 milyar dolara ula\u015fmas\u0131n\u0131 bekliyoruz. ProjePack olarak bizler de bug\u00fcne kadar a\u011f\u0131r sanayi ve otomotiv sekt\u00f6r\u00fcnde yo\u011funluklu hizmet vermi\u015ftik. Pandemi etkisinden sonra online ticaretin yayg\u0131nla\u015fmas\u0131 ve kargo hizmetlerindeki ivmelenme, ambalaj t\u00fcketimini hat\u0131r\u0131 say\u0131l\u0131r bir noktaya ula\u015ft\u0131rd\u0131. \u00d6ng\u00f6r\u00fcm\u00fcz, T\u00fcrkiye\u2019deki %6 olan online ticaret pay\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde %12 gibi bir orana ula\u015farak %100 b\u00fcy\u00fcme g\u00f6sterece\u011fi ve k\u00e2\u011f\u0131t karton ambalaj t\u00fcketiminin 2 kat\u0131na \u00e7\u0131kaca\u011f\u0131 y\u00f6n\u00fcnde. Bizler de pay\u0131m\u0131z\u0131 maksimum d\u00fczeyde almak istiyoruz.\u201d<\/p>\n Olumlu \u00f6ng\u00f6r\u00fclerin yan\u0131 s\u0131ra ki\u015fisel hijyen, e-ticaret ve s\u00fcrd\u00fcr\u00fclebilirlik hassasiyeti gibi de\u011fi\u015fkenlerin belirsizlikleri de beraberinde getirdi\u011fine de\u011finen Ak\u00e7a, \u201cMaske, eldiven, temizlik ka\u011f\u0131tlar\u0131, dezenfektan gibi pek \u00e7ok hijyen \u00fcr\u00fcn\u00fcn\u00fcn stoklanma \u015fekli, u?lkelerin koyaca\u011f\u0131 kurallara ve tu?ketici davran\u0131\u015flar\u0131na ba\u011fl\u0131 olarak de\u011fi\u015febilir\u201d diyor ve \u015f\u00f6yle devam ediyor: \u201cE-ticaretteki ivmelenmenin sekt\u00f6re kazand\u0131rd\u0131klar\u0131 ise \u00e7ok k\u0131ymetli. Ancak pandemi bitti\u011finde tu?keticilerin eski al\u0131\u015fkanl\u0131klar\u0131na ne \u00f6l\u00e7\u00fcde d\u00f6nece\u011fi hen\u00fcz bilinmiyor. Bir di\u011fer nokta da hem vatanda\u015flar\u0131n hem de \u015firketlerin su?rdu?ru?lebilirlik hassasiyeti. Salg\u0131n \u00f6ncesinde do\u011fan\u0131n korunmas\u0131, plastik kirlili\u011finin azalt\u0131lmas\u0131, s\u0131f\u0131r at\u0131k hedefi gibi pek \u00e7ok konu g\u00fcndemdeydi ancak hijyen kayg\u0131lar\u0131 tek kullan\u0131ml\u0131k plastik \u00fcr\u00fcnlerin kullan\u0131m\u0131n\u0131 artt\u0131rd\u0131. \u015eu an ama\u00e7 bu \u00fcr\u00fcnlerdeki plastik miktar\u0131n\u0131 azaltarak ka\u011f\u0131t \/ oluklu ile kombine etmek olsa da ne denli uygulanaca\u011f\u0131 s\u00fcrd\u00fcr\u00fclebilirlik beklentilerinin nas\u0131l \u015fekillenece\u011fine ba\u011fl\u0131.\u201d<\/p>\n Ambalaj sekt\u00f6r\u00fcndeki potansiyelin do\u011fru kullan\u0131lmas\u0131 ve yakalanan ivmenin s\u00fcrd\u00fcr\u00fclebilir hale getirilmesi gerekti\u011fini ifade eden Altu\u011f Ak\u00e7a, \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cProjePack olarak 2013 y\u0131l\u0131ndan bu yana faaliyet g\u00f6steriyor, 50 ki\u015filik ekibimiz ile 5.000 m\u00b2 kapal\u0131 alana sahip tesisimizle hizmet veriyoruz. Son d\u00f6rt y\u0131ld\u0131r her y\u0131l sat\u0131\u015flar\u0131m\u0131z\u0131 ikiye katlayarak b\u00fcy\u00fcyoruz. Deneyimlerimiz \u0131\u015f\u0131\u011f\u0131nda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015fu ki, sekt\u00f6rde \u00fcretebilen fabrikalar\u0131n \u00f6tesine ge\u00e7memiz gerekti\u011fi. Yani hem \u00fcretip hem hizmet sunan yap\u0131lara ihtiya\u00e7 var. Bu sayede sekt\u00f6re fiyat de\u011fil proje bazl\u0131 bir rekabet gelebilir. Hem potansiyelimizi verimli kullan\u0131r hem de kazand\u0131\u011f\u0131m\u0131z ivmenin kal\u0131c\u0131 olmas\u0131n\u0131 sa\u011flayabiliriz.\u201d<\/p>\n Sekt\u00f6rdeki hareketlenmenin \u015firket olarak s\u00fcrd\u00fcrd\u00fckleri faaliyetleri de bir ad\u0131m \u00f6teye ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yleyen Altu\u011f Ak\u00e7a, \u201cProjePack olarak hem ihracat rakamlar\u0131m\u0131z\u0131 hem de ihracat\u00e7\u0131lara verdi\u011fimiz hizmet ile i\u00e7 piyasadaki sat\u0131\u015f\u0131m\u0131z\u0131 art\u0131rarak kendi rekorlar\u0131m\u0131z\u0131 k\u0131rd\u0131k\u201d diyor ve ekliyor: \u201dGe\u00e7ti\u011fimiz Eyl\u00fcl ve Ekim aylar\u0131nda da rekor tazeledik. Sekt\u00f6rde bizi bekleyen geli\u015fmeleri Temmuz ay\u0131nda \u00f6ng\u00f6rerek yeni yat\u0131r\u0131m kararlar\u0131 alm\u0131\u015ft\u0131k. Bu kapsamda Ocak ay\u0131nda kurulacak lateksli 8 nokta yap\u0131\u015ft\u0131rma makinam\u0131z ile T\u00fcrkiye\u2019de bir ilke imza atmay\u0131 planl\u0131yoruz. Ocak 2021\u2019den itibaren kapasitemizi %40 oran\u0131nda art\u0131raca\u011f\u0131z. Patenti firmam\u0131zda olan seri ve otomatik kurulumlu bu inovatif proje ile \u00e7evreye duyarl\u0131, sekt\u00f6re yenilik\u00e7i \u00fcr\u00fcnler kazand\u0131rmay\u0131 planl\u0131yoruz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Pandemiyle birlikte T\u00fcrkiye \u00fcretime dayal\u0131 bir\u00e7ok sekt\u00f6rde ihracat i\u00e7in \u00f6nemli bir f\u0131rsat yakalad\u0131. Cazip hale gelen ambalaj sekt\u00f6r\u00fcn\u00fcn ihracat\u0131 y\u0131l\u0131n ilk yar\u0131s\u0131nda %11 art\u0131\u015f g\u00f6sterdi. \u00d6zellikle e-ticaretteki ivmelenmenin yan\u0131nda tek kullan\u0131ml\u0131k ka\u011f\u0131t, karton ile ambalaj kullan\u0131m\u0131 ihtiyac\u0131nda \u00f6nemli bir art\u0131\u015f olmas\u0131 bekleniyor. Rakamlar ise belirsizli\u011fini koruyor. (\u0130stanbul) 2020\u2019nin ilk aylar\u0131ndan bu yana t\u00fcm d\u00fcnyan\u0131n m\u00fccadele […]<\/p>\n","protected":false},"author":2,"featured_media":4025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[212,48,67],"_links":{"self":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4024"}],"collection":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/comments?post=4024"}],"version-history":[{"count":1,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4024\/revisions"}],"predecessor-version":[{"id":4026,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4024\/revisions\/4026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media\/4025"}],"wp:attachment":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media?parent=4024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/categories?post=4024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/tags?post=4024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}E-ticaretteki ivmelenme ka\u011f\u0131t karton ambalaj t\u00fcketimini iki kat\u0131na \u00e7\u0131karabilir<\/h4>\n
Belirsizlikler ortadan kalkm\u0131\u015f de\u011fil<\/h4>\n
Sekt\u00f6re fiyat de\u011fil proje bazl\u0131 rekabet gerek<\/h4>\n
T\u00fcrkiye\u2019de bir ilke haz\u0131rlan\u0131yor<\/h4>\n