{"id":4798,"date":"2021-09-01T13:30:48","date_gmt":"2021-09-01T10:30:48","guid":{"rendered":"https:\/\/www.ambalajveetiket.com\/?p=4798"},"modified":"2022-07-12T19:23:54","modified_gmt":"2022-07-12T16:23:54","slug":"pandeminin-dunya-basim-endustrisine-etkileri-degisim-ve-pazar","status":"publish","type":"post","link":"https:\/\/www.ambalajveetiket.com\/index.php\/2021\/09\/01\/pandeminin-dunya-basim-endustrisine-etkileri-degisim-ve-pazar\/","title":{"rendered":"Pandeminin d\u00fcnya bas\u0131m end\u00fcstrisine etkileri, de\u011fi\u015fim ve pazar"},"content":{"rendered":"
Sezai NUHO\u011eLU \/ Matbaa Haber dergisi Yaz\u0131 \u0130\u015fleri M\u00fcd\u00fcr\u00fc<\/em><\/h5>\n
Bas\u0131m d\u00fcnyas\u0131 k\u00fcresel salg\u0131na t\u00fcm end\u00fcstrinin b\u00fcy\u00fck bir heyecanla bekledi\u011fi drupa 2020 \u00f6ncesinde maruz kald\u0131 ve drupa\u2019n\u0131n ve di\u011fer bir\u00e7ok ulusal ve uluslararas\u0131 fuar\u0131n, y\u00fcz y\u00fcze etkinliklerin ertelenme ve iptal haberleriyle birlikte, i\u015f yerlerinde ve piyasada zorlu ko\u015fullar\u0131n, k\u0131s\u0131tlamalar\u0131n getirdi\u011fi yeni ger\u00e7eklerle y\u00fczle\u015fmek durumunda kald\u0131.<\/h5>\n

2019 Aral\u0131k ay\u0131nda resmen kabul edilen ve D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc (WHO) dahil k\u00fcresel organizasyonlar ve liderler taraf\u0131ndan bir s\u00fcre ger\u00e7ek boyutlar\u0131 ve mahiyeti anla\u015f\u0131lamayan, dolay\u0131s\u0131yla h\u0131zla hemen t\u00fcm \u00fclkelerde yayg\u0131n bir sa\u011fl\u0131k sorunu haline gelen COVID-19 salg\u0131n\u0131, ekonominin ba\u015fta hizmetler olmak \u00fczere bir\u00e7ok sekt\u00f6r\u00fcn\u00fc olumsuz etkiledi.<\/p>\n

Ge\u00e7en y\u0131l Mart ay\u0131n\u0131n ikinci yar\u0131s\u0131nda, T\u00fcrkiye\u2019de matbaalar \u2018m\u00fccbir sebep kapsam\u0131nda de\u011ferlendirilecek sekt\u00f6rler\u2019 aras\u0131na al\u0131nd\u0131 ve k\u0131s\u0131tlamalardan muaf tutuldu. ABD Nisan ay\u0131nda benzer bir karar ald\u0131. Bas\u0131m sekt\u00f6r\u00fc, karantinadan muaf tutulmu\u015f olsa da d\u00fcnya \u00e7ap\u0131nda ana m\u00fc\u015fteri gruplar\u0131 aras\u0131nda olan turizm, e\u011flence, fuar ve kongre organizasyonlar\u0131, restoran ve kafeler, oteller, AVM\u2019ler ve b\u00fcy\u00fck \u015firketlerin ofisleri kapal\u0131 ya da k\u0131smi \u00e7al\u0131\u015fma \/ evden \u00e7al\u0131\u015fma durumunda oldu\u011fundan ba\u015fta reklam \u2013 pazarlama materyalleri olmak \u00fczere bir\u00e7ok i\u015fini kaybetti ve bas\u0131m i\u015fletmelerinin \u00f6nemli bir b\u00f6l\u00fcm\u00fc salg\u0131n\u0131 k\u0131smi \u00e7al\u0131\u015fma ile ge\u00e7irdi.<\/p>\n

K\u0131smi \u00e7al\u0131\u015fma, yukar\u0131da bir k\u0131sm\u0131n\u0131 sayd\u0131\u011f\u0131m\u0131z sekt\u00f6rlerden b\u00fcy\u00fck talep azalmas\u0131na ba\u011fl\u0131 olarak k\u00e2\u011f\u0131t \u00fcretimini de olumsuz etkiledi. Halen matbaalar baz\u0131 k\u00e2\u011f\u0131t \u00e7e\u015fitlerinin temininde zorluk ya\u015f\u0131yorlar. ABD ve Avrupa\u2019da kapanan fabrikalar var.<\/p>\n

Beklenmedik boyutlar\u0131 ve i\u015f ve toplum ya\u015fam\u0131nda yol a\u00e7t\u0131\u011f\u0131 de\u011fi\u015fiklerle salg\u0131n, ezberlerimizi bozdu. Hangi de\u011fi\u015fiklikler ge\u00e7ici, hangileri kal\u0131c\u0131 olacak, yaralar ne \u00f6l\u00e7\u00fcde sar\u0131lacak; \u015fimdi g\u00fcndemimizde bu sorular var.<\/p>\n

Salg\u0131n\u0131n etkilerini g\u00f6steren global kaynaklar<\/h4>\n

\u015eimdi salg\u0131n\u0131n etkileri\u00a0 ve kafalar\u0131 me\u015fgul eden bu ve benzeri sorulara yan\u0131tlar ile ilgili okurlar\u0131m\u0131za esin kayna\u011f\u0131 olabilecek \u00e7e\u015fitli yay\u0131nlara k\u0131saca g\u00f6z atal\u0131m:<\/p>\n

Heidelberg<\/strong><\/p>\n

\u0130lk bak\u0131lmas\u0131 gereken kaynaklardan biri d\u00fcnya \u00e7ap\u0131nda matbaalarda kurulu 13 bin civar\u0131nda Heidelberg bask\u0131 makinesinden Heidelberg Assistant yard\u0131m\u0131yla ve bulut teknolojisiyle birebir \u00fcretim verilerini izleyerek olu\u015fturulan Heidelberg Bask\u0131 ve Medya Sekt\u00f6r\u00fc \u0130klim Raporu (Heidelberg PMI Climate Report) so\u011fuk renkleri temsil eden maviden en s\u0131cak renk olarak kahverengiye; sekt\u00f6r\u00fcn iklimini g\u00f6steriyor. Ku\u015fkusuz mavi tonlar\u0131 karantina g\u00fcnlerine denk geliyor. Heidelberg haritay\u0131 \u00fc\u00e7 ayda bir g\u00fcncelledi\u011fini belirtiyor. https:\/\/tinyurl.com\/44uy7vte<\/p>\n

Cloudprinter.com<\/strong><\/p>\n

Yayg\u0131n bir matbaac\u0131 i\u015f orta\u011f\u0131 a\u011f\u0131 olan cloudprinter.com\u2019un k\u0131sa s\u00fcre \u00f6nce yay\u0131nlad\u0131\u011f\u0131 bir rapora g\u00f6re, e-ticaret devi Amazon pandemide 427.300 ilave personel ald\u0131. Ayn\u0131 raporda McKinsey&Co\u2019dan aktar\u0131lan bir veriye g\u00f6re ABD\u2019de e-ticaretteki 10 y\u0131ll\u0131k b\u00fcy\u00fcme, \u00fc\u00e7 ayda ger\u00e7ekle\u015fti. Ku\u015fkusuz bu s\u0131\u00e7raman\u0131n bas\u0131m d\u00fcnyas\u0131nda etkileri oluyor ve bunlar\u0131n bir k\u0131sm\u0131 kal\u0131c\u0131 olacak.<\/p>\n

Cloudprinter.com, m\u00fc\u015fterilerinin sipari\u015flerindeki de\u011fi\u015fimi linkte iki grafik ile veriyor. 2019 ve 2020 sipari\u015flerinde azalma olmakla birlikte, \u00fclkeler s\u0131ralamadaki yerlerini k\u0131smen\u00a0 koruyorlar. Ayn\u0131 kaynak seyahatlerle ilgili bask\u0131 i\u015fleri talebi azal\u0131rken, foto\u011fraf ki\u015fiselle\u015ftirme ile ilgili bask\u0131 taleplerin artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. (https:\/\/tinyurl.com\/vz33rp3s)<\/p>\n

Fujifilm T\u00fcrkiye<\/strong><\/p>\n

Benzer bir sonucu Fujifilm T\u00fcrkiye\u2019nin de\u011ferlendirmelerinde de g\u00f6r\u00fcyoruz. Pandeminin ba\u015flamas\u0131yla birlikte hem grafik hem foto\u011frafta d\u00fc\u015fen i\u015f hacmi bir s\u00fcre sonra foto\u011frafta \u00f6zellikle internetten foto\u011fraf bask\u0131s\u0131 talebinde artan hacimle dengelenmi\u015fti. https:\/\/tinyurl.com\/26pxb2a5<\/p>\n

HP Indigo<\/strong><\/p>\n

Bu konuda ilgin\u00e7 bir makale de HP Indigo sponsorlu\u011funda Whattheythink web sitesinde yay\u0131nland\u0131. HP Indigo \u0130\u015f Ak\u0131\u015f\u0131 \u015eefi Gershon Alon taraf\u0131ndan kaleme al\u0131nan yorum ve analiz yaz\u0131s\u0131nda, m\u00fc\u015fterilerin \u00e7o\u011funlu\u011fu i\u015f hacimlerini kaybederken baz\u0131 HP Indigo m\u00fc\u015fterilerinin pandemide i\u015f hacimlerini nas\u0131l ba\u015far\u0131l\u0131 bir \u015fekilde artt\u0131rabildikleri analiz ediliyor. Alon, hizmet sepetlerinde de\u011fi\u015fken veri bas\u0131m\u0131 (VDP), internetten bask\u0131 (W2P) \u00f6zel renklerle bask\u0131 ve y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc (HD) bask\u0131 bulunan, sistemlerinde en son s\u00fcr\u00fcm yaz\u0131l\u0131mlar y\u00fckl\u00fc m\u00fc\u015fterilerinin b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrd\u00fcklerini, hatta %10\u2019unun i\u015f hacimlerini iki kat\u0131na \u00e7\u0131kard\u0131klar\u0131n\u0131 belirtiyor. (https:\/\/tinyurl.com\/9uptxyjt)<\/p>\n

IDC<\/strong><\/p>\n

IDC\u2019nin Japonya hari\u00e7, Asya \u2013 Pasifik b\u00f6lgesinde yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re k\u0131smen evden \u00e7al\u0131\u015fmaya ge\u00e7i\u015fin artmas\u0131 dijitalle\u015fme giri\u015fimlerinin etkisiyle birle\u015fti\u011finde kurulu\u015flar\u0131n k\u00e2\u011f\u0131t\u00a0 belgelere ve yaz\u0131c\u0131lara olan g\u00fcvenlerini yeniden d\u00fc\u015f\u00fcnmelerine neden oldu. Anket sonu\u00e7lar\u0131n\u0131 yorumlayan IDC\u2019ye g\u00f6re Hindistan, Tayland ve Malezya kat\u0131l\u0131mc\u0131lar\u0131, bask\u0131 hacimlerinin ve cihazlar\u0131n\u0131n Avustralya ve Kore gibi dijital olarak olgun \u00fclkelerden daha b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azald\u0131\u011f\u0131n\u0131 g\u00f6receklerini belirtiyor. Bu, belge \u00e7\u00f6z\u00fcmlerine yapt\u0131klar\u0131 k\u0131sa vadeli yat\u0131r\u0131mlar\u0131n, i\u015f s\u00fcrecini d\u00f6n\u00fc\u015ft\u00fcrmeye odaklanaca\u011f\u0131n\u0131 ve k\u00e2\u011f\u0131t ihtiyac\u0131n\u0131 neredeyse ortadan kald\u0131raca\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6te yandan, Tayvan ve Hong Kong, dijital olarak olgunla\u015fm\u0131\u015f \u00fclkeler olmalar\u0131na ra\u011fmen kademeli bir ge\u00e7i\u015f \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu, bas\u0131l\u0131 belgelerin bu \u00fclkelerde h\u00e2l\u00e2 sahip oldu\u011fu yasal de\u011feri yans\u0131t\u0131yor. Belge d\u00f6n\u00fc\u015ft\u00fcrme giri\u015fimleri, k\u00e2\u011f\u0131t ve dijital belgelerin bir arada varl\u0131\u011f\u0131n\u0131 ele alacak ve t\u00fcm kaynaklardan gelen verilerin yakalanmas\u0131n\u0131 ve temel i\u015f sistemlerine beslenmesini sa\u011flayacak.<\/p>\n

IDC\u2019nin \u201cAsya \/ Pasifik Yeni Nesil G\u00f6r\u00fcnt\u00fcleme, Bask\u0131 ve Belge \u00c7\u00f6z\u00fcmleri\u201d ara\u015ft\u0131rmas\u0131, ak\u0131ll\u0131 tarama \/ bask\u0131 cihazlar\u0131ndan ve y\u00f6netilen i\u015f ak\u0131\u015f\u0131 hizmetlerinden 3D bask\u0131ya kadar bask\u0131 ortam\u0131ndaki yeni f\u0131rsatlar\u0131 inceliyor. Bu ara\u015ft\u0131rma, Asya \/ Pasifik\u2019teki geleneksel bask\u0131 donan\u0131m\u0131 pazar\u0131n\u0131 bozacak potansiyel yenilikler hakk\u0131nda bilgi veriyor. \u00d6zellikle bulut, b\u00fcy\u00fck veri ve mobilite konular\u0131nda 3. platform teknolojilerinin benimsenmesi \u0131\u015f\u0131\u011f\u0131nda, son kullan\u0131c\u0131lar i\u015f ak\u0131\u015f\u0131 ortamlar\u0131n\u0131 masa\u00fcst\u00fc seviyesinden end\u00fcstriyel seviyeye y\u00fckseltmek i\u00e7in yeni \u00e7\u00f6z\u00fcmleri de\u011ferlendirmeye ve benimsemeye devam ediyorlar. (https:\/\/tinyurl.com\/yauznhuu)<\/p>\n

Smithers Pira<\/strong><\/p>\n

Smithers Pira\u2019n\u0131n Haziran ba\u015f\u0131nda yay\u0131nlad\u0131\u011f\u0131 bir rapora (The Future of Print Equipment to 2026) g\u00f6re bask\u0131 ve sonland\u0131rma ekipman\u0131 pazar\u0131 bu y\u0131l bir geri d\u00f6n\u00fc\u015f ya\u015fayacak ve 15.9 milyar dolara ula\u015facak. Rapora g\u00f6re pazar, 2019\u2019daki 17.3 milyar dolardan, ge\u00e7en y\u0131l 13.2 milyar dolara k\u00fc\u00e7\u00fclm\u00fc\u015ft\u00fc. Smithers Pira, Asya Pasifik\u2019te ekipman pazar\u0131n\u0131n b\u00fcy\u00fcmesini, Bat\u0131 ve Do\u011fu Avrupa\u2019da talebin azalmas\u0131n\u0131 ve Amerika\u2019da %1 y\u0131ll\u0131k bile\u015fik b\u00fcy\u00fcme oran\u0131 ile s\u0131n\u0131rl\u0131 b\u00fcy\u00fcmesini \u00f6ng\u00f6r\u00fcyor. (https:\/\/rb.gy\/skgikx)<\/p>\n

Y\u00fczde sekseni Avrupa\u2019dan, sekt\u00f6rdeki y\u00f6neticilerden olu\u015fan \u00fc\u00e7 y\u00fcz ki\u015fiye yak\u0131n bir grupla yap\u0131lan bir ba\u015fka ara\u015ft\u0131rmada, salg\u0131n\u0131n gelirlerde %2\u2019nin \u00fczerinde azalmaya yol a\u00e7t\u0131\u011f\u0131, grubun %38\u2019i taraf\u0131ndan dile getirilmi\u015f. Ara\u015ft\u0131rmaya yan\u0131t verenlerin \u00e7o\u011funlu\u011fu, normale d\u00f6n\u00fc\u015f konusunda ihtiyatl\u0131 ve 6 \u2013 12 ayl\u0131k bir s\u00fcre \u00f6ng\u00f6r\u00fcyor. (https:\/\/rb.gy\/xey3yx)<\/p>\n

Ge\u00e7en y\u0131l yay\u0131nlanan bir ara\u015ft\u0131rma raporu \u00f6zellikle geni\u015f format bask\u0131 alan\u0131nda hangi i\u015flerde azalma oldu\u011fu ve gelir kay\u0131plar\u0131 hakk\u0131nda fikir veriyor. (https:\/\/rb.gy\/1ahmby)<\/p>\n

Yine ge\u00e7en y\u0131l Matbaa Haber\u2019de (Say\u0131 201, s. 72) yer verdi\u011fimiz Intergraf a\u00e7\u0131klamas\u0131 da ilk etkileri anlamak a\u00e7\u0131s\u0131ndan \u00f6nemli. (https:\/\/www.matbaahaber.com\/wp-content\/uploads\/edergi\/201.pdf)<\/p>\n

Ge\u00e7en y\u0131l, What They Think yazar\u0131 Jennifer Matt, Haziran ay\u0131nda yay\u0131nlanan bir makalesinde, salg\u0131n\u0131n de\u011fi\u015ftirmekte oldu\u011fu \u00e7al\u0131\u015fma al\u0131\u015fkanl\u0131klar\u0131na de\u011finirken, salg\u0131n sonras\u0131 bas\u0131m end\u00fcstrisinin 2019 ile k\u0131yaslanamaz olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. (https:\/\/f.ls\/AlMWg)<\/p>\n

\u0130\u015fte dijitalle\u015fme yan\u0131nda, g\u00fcndelik hayatta bilgi ve habere eri\u015fimde de dijitalin a\u011f\u0131rl\u0131\u011f\u0131 belirgin bir \u015fekilde artt\u0131. Soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131 ve \u00fcretimle ilgili olumsuz fakt\u00f6rler, okurlar\u0131n gazete ve dergilerden dijital mecralara kaymalar\u0131n\u0131n h\u0131zlanmas\u0131yla sonu\u00e7land\u0131.<\/p>\n

Two Sides<\/strong><\/p>\n

Two Sides adl\u0131 \u0130ngiltere merkezli sivil toplum kurulu\u015fu, son yay\u0131nlar\u0131ndan birinde, \u201cPandemi, haberlere ve bilgilere nas\u0131l eri\u015filece\u011fini sonsuza dek de\u011fi\u015ftirdi mi\u201d sorusunu ba\u015fl\u0131\u011fa \u00e7\u0131kard\u0131. Ge\u00e7en say\u0131m\u0131zda yer verdi\u011fimiz bu yaz\u0131y\u0131 g\u00f6zden ka\u00e7\u0131rd\u0131ysan\u0131z, g\u00f6z atman\u0131zda fayda var (Say\u0131 214, S. 76). (https:\/\/www.matbaahaber.com\/wp-content\/uploads\/edergi\/214.pdf)<\/p>\n

FIPP<\/strong><\/p>\n

\u00dcyeleri aras\u0131nda Axel Springer, National Geographic, Hubert Burda Media, The Economist, The New York Times gibi gazete ve dergi gruplar\u0131 bulunan, abonelik dahil muhtelif uluslararas\u0131 hizmetler veren medya organizasyonu FIPP\u2019nin CEO\u2019su ve Ba\u015fkan\u0131 James Hewes, FIPP i\u015f birli\u011fi ile haz\u0131rlanan ve Sadie Hale imzas\u0131yla UPM web sitesinde yay\u0131nlanan bir makalede, medyada pandemi etkisini anlat\u0131yor. Hewes \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/p>\n

\u201cG\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015fey, bask\u0131n\u0131n h\u00e2l\u00e2 \u00e7ok \u00f6nemli bir ortam oldu\u011fu. Ama en az\u0131ndan dergi medyas\u0131 (gazeteleri bir kenara b\u0131rakarak), iki \u015feye dayanan b\u00fcy\u00fck bir yeniden konumland\u0131rma ge\u00e7iriyor: Biri, \u2018l\u00fcks\u2019 bir \u00fcr\u00fcn haline geliyor, di\u011feri ise halk\u0131n g\u00fcvenini art\u0131r\u0131yor.\u201d<\/p>\n

Makaleye g\u00f6re ilk e\u011filim, t\u00fcketicilerin daha az s\u0131kl\u0131kta yay\u0131nlanan daha kaliteli yay\u0131nlar i\u00e7in \u00f6deme yapma konusundaki artan isteklili\u011finden kaynaklan\u0131yor, ancak daha iyi sayfa d\u00fczenleme, daha kaliteli k\u00e2\u011f\u0131t ve daha y\u00fcksek bir fiyat etiketi ile… Hewes, \u201cABD\u2019deki Rolling Stone Dergisi bunun harika bir \u00f6rne\u011fi\u201d diyor. (https:\/\/tinyurl.com\/f2yu6xb2)<\/p>\n","protected":false},"excerpt":{"rendered":"

Sezai NUHO\u011eLU \/ Matbaa Haber dergisi Yaz\u0131 \u0130\u015fleri M\u00fcd\u00fcr\u00fc Bas\u0131m d\u00fcnyas\u0131 k\u00fcresel salg\u0131na t\u00fcm end\u00fcstrinin b\u00fcy\u00fck bir heyecanla bekledi\u011fi drupa 2020 \u00f6ncesinde maruz kald\u0131 ve drupa\u2019n\u0131n ve di\u011fer bir\u00e7ok ulusal ve uluslararas\u0131 fuar\u0131n, y\u00fcz y\u00fcze etkinliklerin ertelenme ve iptal haberleriyle birlikte, i\u015f yerlerinde ve piyasada zorlu ko\u015fullar\u0131n, k\u0131s\u0131tlamalar\u0131n getirdi\u011fi yeni ger\u00e7eklerle y\u00fczle\u015fmek durumunda kald\u0131. 2019 […]<\/p>\n","protected":false},"author":2,"featured_media":4799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,44],"tags":[316,317],"_links":{"self":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4798"}],"collection":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/comments?post=4798"}],"version-history":[{"count":1,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4798\/revisions"}],"predecessor-version":[{"id":4800,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4798\/revisions\/4800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media\/4799"}],"wp:attachment":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media?parent=4798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/categories?post=4798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/tags?post=4798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}