McKinsey\u2019e g\u00f6re, k\u00fcresel pandeminin bir sonucu olarak t\u00fcketiciler art\u0131k g\u0131da g\u00fcvenli\u011fi ve hijyenine \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla de\u011fer veriyor. Markalar ambalajlar\u0131n\u0131 ve etiketlerini de\u011fi\u015fen d\u00fczenlemelere ve mevzuata g\u00f6re uyarlarken, t\u00fcketici g\u00fcvenini korumak i\u00e7in pazara sunma h\u0131z\u0131 i\u00e7in do\u011fruluktan feragat edilmemesi \u00e7ok \u00f6nemli.<\/strong><\/p>\n Esko Brand Solutions K\u00fcresel Pazarlama Ba\u015fkan Yard\u0131mc\u0131s\u0131 Matthew Haws \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cGer\u00e7ekte, bir\u00e7ok i\u015fletme h\u00e2l\u00e2 onaylar s\u00f6z konusu oldu\u011funda ger\u00e7ek bir may\u0131n tarlas\u0131 olan ba\u011flant\u0131s\u0131z s\u00fcre\u00e7lerle \u00e7al\u0131\u015f\u0131yor. \u00d6rne\u011fin, farmas\u00f6tikler gibi a\u011f\u0131r yasalara tabi end\u00fcstrilerde, birden fazla payda\u015f onay i\u00e7in hem i\u00e7eri\u011fin hem de bask\u0131ya haz\u0131r dosyan\u0131n \u00e7e\u015fitli versiyonlar\u0131n\u0131 izlemekte zorlan\u0131yorsa, bu teslim s\u00fcrelerini yava\u015flat\u0131r.\u201d<\/p>\n Esko i\u015f ak\u0131\u015f\u0131 y\u00f6netimi yaz\u0131l\u0131m\u0131 WebCenter\u2019\u0131n hem ambalaj hem de yap\u0131land\u0131r\u0131lm\u0131\u015f \u00f6geler i\u00e7eren i\u00e7erik y\u00f6netimi i\u015flevi, i\u00e7eri\u011fi ve i\u015f ak\u0131\u015f\u0131n\u0131 do\u011frudan bask\u0131ya haz\u0131r dosya olu\u015fturma s\u00fcrecinde ba\u011flant\u0131l\u0131 k\u0131larak, ekiplerin bas\u0131lacak i\u015f tasar\u0131mlar\u0131nda kullan\u0131lacak i\u00e7eri\u011fi belirlemesini, y\u00f6netmesini ve yeniden kullanmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n Haws, \u015f\u00f6yle diyor: \u201cBu tek ger\u00e7ek kayna\u011f\u0131, markalar\u0131n t\u00fcketici \u00fcr\u00fcnleri olu\u015ftururken ve pazarlarken i\u00e7eri\u011fi y\u00f6netmenin karma\u015f\u0131kl\u0131klar\u0131nda gezinmelerine yard\u0131mc\u0131 oluyor. Geli\u015fmi\u015f verimlilik, daha h\u0131zl\u0131 teslim s\u00fcreleri ve iyile\u015ftirilmi\u015f kalite, tek bir merkezi s\u00fcre\u00e7te planlanabilir.\u201d<\/p>\n WebCenter yap\u0131land\u0131r\u0131lm\u0131\u015f i\u00e7eri\u011fi, etiket ve ambalaj departmanlar\u0131yla s\u0131k\u0131 bir \u015fekilde entegre edilmi\u015f tek bir sistem i\u00e7indeki ba\u011fl\u0131 kurulu\u015flar ve ortaklar dahil olmak \u00fczere \u015firket genelindeki d\u00fczenleyici \u00e7abalar\u0131 koordine ediyor. Marka ekipleri, i\u015f birli\u011fine dayal\u0131 d\u00fczenleme ve iyile\u015ftirilmi\u015f izlenebilirlik sayesinde etiketler, IFU\u2019lar ve bro\u015f\u00fcrler i\u00e7in onaylanm\u0131\u015f i\u00e7eri\u011fi tam bir g\u00fcvenle yeniden kullanabiliyorlar.<\/p>\n Bir t\u00fcketici \u00fcr\u00fcn\u00fcnde bir etiketi veya paketi olu\u015fturan her \u00f6genin h\u0131zl\u0131 bir \u015fekilde olu\u015fturulmas\u0131 ve onaylanmas\u0131 gerekti\u011finde, barkod ve sembollere kadar her \u015feyin olu\u015fturulmas\u0131n\u0131 ve onaylanmas\u0131n\u0131 tek bir sistemde y\u00f6netme yetene\u011fi, ambalaj ve etiketlerin uyumlu ve hatas\u0131z, do\u011fru ve eksiksiz olmas\u0131n\u0131 sa\u011flar.<\/p>\n \u201cMarka g\u00fcvenini s\u00fcrd\u00fcrmek i\u00e7in do\u011fruluk \u015fart oldu\u011funda, hataya a\u00e7\u0131k manuel s\u00fcre\u00e7leri ortadan kald\u0131rmak ve i\u00e7eri\u011fi otomatik olarak bas\u0131lacak i\u015fin tasar\u0131m dosyalar\u0131na besleyerek verimlili\u011fi art\u0131rmak \u00e7ok de\u011ferli\u201d diyen Haws, ekliyor: \u201cInfluencer etkisi, sat\u0131n alma karar\u0131nda \u00f6nemli bir fakt\u00f6r olarak markalara olan t\u00fcketici g\u00fcvenini zaten olu\u015fturmu\u015ftu. Pandemi, markalar\u0131n g\u00fc\u00e7l\u00fc bir pazarlama arac\u0131 olarak t\u00fcketici g\u00fcvenini koruma ihtiyac\u0131n\u0131 art\u0131rd\u0131.\u201d<\/p>\n Daha fazla bilgi i\u00e7in:<\/strong><\/p>\n https:\/\/www.mckinsey.com\/industries\/paper-forest-products-and-packaging\/our-insights\/sustainability-in-packaging-inside-the-minds-of-global-consumers#<\/p>\n","protected":false},"excerpt":{"rendered":" Esko\u2019nun WebCenter\u2019daki \u0130\u00e7erik Y\u00f6netimi, \u00e7ok uluslu bir m\u00fc\u015fterinin, yap\u0131land\u0131r\u0131lm\u0131\u015f i\u00e7erikle u\u00e7tan uca etiketleme sa\u011flama s\u00fcresini 14 haftadan sadece 14 g\u00fcne d\u00fc\u015f\u00fcrmesiyle markalar i\u00e7in \u00f6nemli zaman ve maliyet tasarrufu sa\u011fl\u0131yor. McKinsey\u2019e g\u00f6re, k\u00fcresel pandeminin bir sonucu olarak t\u00fcketiciler art\u0131k g\u0131da g\u00fcvenli\u011fi ve hijyenine \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla de\u011fer veriyor. Markalar ambalajlar\u0131n\u0131 ve etiketlerini de\u011fi\u015fen d\u00fczenlemelere ve […]<\/p>\n","protected":false},"author":2,"featured_media":4858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[44],"tags":[326,327],"_links":{"self":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4857"}],"collection":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/comments?post=4857"}],"version-history":[{"count":1,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4857\/revisions"}],"predecessor-version":[{"id":4859,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/4857\/revisions\/4859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media\/4858"}],"wp:attachment":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media?parent=4857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/categories?post=4857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/tags?post=4857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Ambalaj\u0131 olu\u015fturan her \u00f6\u011feyi tek bir sistemde y\u00f6netme yetene\u011fi: WebCenter<\/h4>\n