Two Sides, d\u00fcnya \u00e7ap\u0131nda k\u00e2\u011f\u0131t hakk\u0131nda yan\u0131lt\u0131c\u0131 \u00e7evresel iddialarda bulundu\u011fu tespit edilen 3 binden fazla kurulu\u015fa itiraz etti. Sonu\u00e7 olarak, 1.320\u2019den fazla kurulu\u015f, \u2018Ye\u015file Ge\u00e7in \u2013 K\u00e2\u011f\u0131ts\u0131z Olun\u2019 veya \u2018E-faturalamay\u0131 se\u00e7in ve bir a\u011fac\u0131 kurtarmaya yard\u0131mc\u0131 olun\u2019 gibi as\u0131ls\u0131z beyanlar\u0131 kald\u0131rd\u0131 veya de\u011fi\u015ftirdi.<\/p>\n
Bir\u00e7ok kurulu\u015f, maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in m\u00fc\u015fterilerini k\u00e2\u011f\u0131t tabanl\u0131 ileti\u015fimlerden dijital platformlara kayd\u0131r\u0131yor. Ne yaz\u0131k ki, bu ge\u00e7i\u015fe s\u0131kl\u0131kla t\u00fcketicileri dijitalin daha s\u00fcrd\u00fcr\u00fclebilir bir se\u00e7enek oldu\u011funa inand\u0131ran yan\u0131lt\u0131c\u0131 \u00e7evresel mesajlar e\u015flik ediyor.<\/p>\n
T\u00fcketici g\u00fcveni, bu zorunlu dijital ge\u00e7i\u015fleri desteklemiyor. 2025 Two Sides Trend Tracker raporuna g\u00f6re, Avrupal\u0131 t\u00fcketicilerin %56\u2019s\u0131, dijitale ge\u00e7i\u015f i\u00e7in \u00f6ne s\u00fcr\u00fclen \u00e7evresel nedenlerin samimiyetsiz oldu\u011funu ve \u00f6ncelikli olarak maliyet d\u00fc\u015f\u00fcrme amac\u0131yla yap\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Dahas\u0131, t\u00fcketicilerin %76\u2019s\u0131 ileti\u015fimlerini nas\u0131l alacaklar\u0131n\u0131 se\u00e7me hakk\u0131n\u0131 istiyor ve yaln\u0131zca dijital se\u00e7eneklere zorlanmaya kar\u015f\u0131 \u00e7\u0131k\u0131yor.<\/p>\n
Sorun m\u00fc\u015fteri ileti\u015fimlerinin \u00f6tesine uzan\u0131yor. K\u00e2\u011f\u0131t mendil ve k\u00e2\u011f\u0131t bazl\u0131 ambalaj gibi sekt\u00f6rler, \u015firketlerin yeni veya alternatif elyaf kaynaklar\u0131n\u0131n daha s\u00fcrd\u00fcr\u00fclebilir oldu\u011fu ve a\u011fa\u00e7lar\u0131 kurtard\u0131\u011f\u0131 y\u00f6n\u00fcndeki belirsiz veya do\u011frulanmam\u0131\u015f iddialar\u0131, g\u00fcvenilir kan\u0131tlar olmadan, giderek daha fazla ye\u015fil aklama sald\u0131r\u0131s\u0131n\u0131n hedefi haline geliyor.<\/p>\n
Two Sides Europe Genel M\u00fcd\u00fcr\u00fc Jonathan Tame, \u015f\u00f6yle diyor: \u201cBu t\u00fcr ye\u015fil aklama, yerle\u015fik \u00e7evresel pazarlama standartlar\u0131n\u0131 ihlal etmekle kalm\u0131yor, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc ve geli\u015fen bir s\u00fcrd\u00fcr\u00fclebilirlik ge\u00e7mi\u015fine sahip bir sekt\u00f6r\u00fcn itibar\u0131na da zarar veriyor.<\/p>\n
Yayg\u0131n iddialar\u0131n aksine, geli\u015fen bir k\u00e2\u011f\u0131t \u00fcr\u00fcnleri pazar\u0131, s\u00fcrd\u00fcr\u00fclebilir ormanc\u0131l\u0131k yoluyla orman b\u00fcy\u00fcmesini destekliyor. \u00d6rne\u011fin, Avrupa ormanlar\u0131 her g\u00fcn 1.500 futbol sahas\u0131 kadar b\u00fcy\u00fcyor.\u201d<\/p>\n
Two Sides, yaln\u0131zca Avrupa\u2019da 840\u2019tan fazla kurulu\u015fu, aralar\u0131nda HMRC, Santander, Volksbank ve Hess Natur\u2019un da bulundu\u011fu bir\u00e7ok b\u00fcy\u00fck markay\u0131, ileti\u015fimlerinden yan\u0131lt\u0131c\u0131 k\u00e2\u011f\u0131t kar\u015f\u0131t\u0131 mesajlar\u0131 kald\u0131rmaya ikna etti.<\/p>\n
Kontrols\u00fcz ye\u015fil aklaman\u0131n sonu\u00e7lar\u0131 \u00f6nemli. Two Sides ve Censuswide taraf\u0131ndan 2021 y\u0131l\u0131nda yap\u0131lan bir ara\u015ft\u0131rma, yaln\u0131zca Avrupa posta ve posta sekt\u00f6rlerinde ye\u015fil aklaman\u0131n, azalan g\u00fcven ve azalan k\u00e2\u011f\u0131t kullan\u0131m\u0131 nedeniyle tahmini olarak y\u0131ll\u0131k 337 milyon euro gelir kayb\u0131na yol a\u00e7abilece\u011fini ortaya koyuyor.<\/p>\n
Two Sides, Ye\u015fil Aklama Kar\u015f\u0131t\u0131 kampanyas\u0131na \u00f6ncelik vermeye devam ederken, i\u015fletmeleri k\u00e2\u011f\u0131ts\u0131z operasyonlar lehine as\u0131ls\u0131z \u00e7evresel iddialarda bulunmaktan ka\u00e7\u0131nmaya \u00e7a\u011f\u0131r\u0131yor.<\/p>\n
T\u00fcm ye\u015fil aklama \u00f6rnekleri greenwash@twosides.info adresine g\u00f6nderilebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Two Sides, d\u00fcnya \u00e7ap\u0131nda k\u00e2\u011f\u0131t hakk\u0131nda yan\u0131lt\u0131c\u0131 \u00e7evresel iddialarda bulundu\u011fu tespit edilen 3 binden fazla kurulu\u015fa itiraz etti. Sonu\u00e7 olarak, 1.320\u2019den fazla kurulu\u015f, \u2018Ye\u015file Ge\u00e7in \u2013 K\u00e2\u011f\u0131ts\u0131z Olun\u2019 veya \u2018E-faturalamay\u0131 se\u00e7in ve bir a\u011fac\u0131 kurtarmaya yard\u0131mc\u0131 olun\u2019 gibi as\u0131ls\u0131z beyanlar\u0131 kald\u0131rd\u0131 veya de\u011fi\u015ftirdi. Bir\u00e7ok kurulu\u015f, maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in m\u00fc\u015fterilerini k\u00e2\u011f\u0131t tabanl\u0131 ileti\u015fimlerden dijital platformlara kayd\u0131r\u0131yor. […]<\/p>\n","protected":false},"author":1,"featured_media":5146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[168,169,39,109],"tags":[423,225,422,424],"_links":{"self":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/5145"}],"collection":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/comments?post=5145"}],"version-history":[{"count":1,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/5145\/revisions"}],"predecessor-version":[{"id":5147,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/posts\/5145\/revisions\/5147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media\/5146"}],"wp:attachment":[{"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/media?parent=5145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/categories?post=5145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ambalajveetiket.com\/index.php\/wp-json\/wp\/v2\/tags?post=5145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}